Covers AS91380Strategic response to external factors
What this standard covers
- What makes a response strategic — size, scope and timeframe, the definition this whole standard is built on.
- Societal expectations and sustainability — what society now demands of a business, across all four kinds of sustainability.
- Cultural intelligence — protocols, relationships and flexibility, and why they decide whether a market entry works.
- Business assistance — the agencies, advisors, mentors and funders a business turns to, and what each is actually for.
- Multinationals — their role in the global economy and their effect on the countries they operate in.
- Changes in the global marketplace — recession, trends, disasters, war, political unrest and social media, and how a business responds to each.
What makes a response strategic
Societal expectations and sustainability
Changes in the global marketplace