Demonstrate understanding of strategic response to external factors by a business that operates in a global context

What this standard covers

• A strategic response defined by its size, scope and timeframe
• Societal expectations, and economic, social, cultural and environmental sustainability
• Cultural responsiveness and intelligence: protocols, relationships, flexibility
• Business assistance: advice, mentoring, networking, funding and agencies
• Multinationals in the global economy, and their impact on the host country
• Global marketplace change: recession, trends, disasters, war, unrest, the internet
• Assessed by an end-of-year external examination