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Developing a marketing plan · Part 4 of 4
1 exam-style question with model answers, plus 4 quick multi-choice questions — every question on this part of the standard, grouped by the 1 page of notes they come from.
Write a full answer before you reveal the model one. That comparison is where the learning happens.
Your marketing plan's Q1 review shows 22 stockists signed against a target of 40, but sell-through in the stores that do stock the product is 32 units per month against a forecast of 25.
Evaluate what this means for the plan, and justify what you would change.