Develop a marketing plan for a new or existing product

What this standard covers

• Marketing aims: mission statement and corporate objectives
• The market situation: marketing audit, Boston matrix, SWOT, Porter's five forces, assumptions
• Marketing strategy: SMART objectives, the Ansoff matrix, the marketing mix
• Sales forecasting and contingency planning
• The marketing budget and a detailed action plan for implementation and monitoring
• Assessed internally — 6 credits