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Conducting market research · Part 1 of 3
9 exam-style questions with model answers, plus 15 quick multi-choice questions — every question on this part of the standard, grouped by the 3 pages of notes they come from.
Write a full answer before you reveal the model one. That comparison is where the learning happens.
Explain what market research is and state TWO reasons a business would carry it out.
Explain why a clearly stated aim is essential to a market research project, and what happens when the aim is vague.
A student researching a NEW product argues their findings are as reliable as research into an existing product.
Discuss this claim, and explain how the research process could be improved to address the difference.
Explain the difference between primary and secondary research, giving an example of each.
Explain why the standard requires secondary data to be collected before primary data, and how this improves the research.
A student's research used only secondary data because it was quicker.
Discuss the impact of this on the validity of their findings, and how the process should be improved.
Explain the difference between stratified and quota sampling.
A student surveyed 60 people in the canteen queue at lunchtime about whether they would buy a hot lunch.
Explain the weakness in this sample and how it impacts the validity of their findings.
A student has limited time and cannot obtain a full list of the population.
Discuss which sampling method they should use, and how the research process could be improved to reduce the resulting bias.