Conduct market research for a new or existing product

What this standard covers

• Reasons for research, and setting a clear aim
• Secondary research used to PLAN the primary collection, then primary data from the field
• Sampling methods: random, stratified, quota and cluster
• Questionnaires, interviews, focus groups, observation and testing; quantitative and qualitative data
• Presenting and interpreting data, and evaluating the process for validity
• Assessed internally