Loading subjects
21 exam-style questions with model answers, plus 35 quick multi-choice questions — every question on the site for this standard, grouped by the 7 pages of notes they come from.
Write a full answer before you reveal the model one — that comparison is where the marks come from. Every block links back to the notes that teach it.
Explain what market research is and state TWO reasons a business would carry it out.
Explain why a clearly stated aim is essential to a market research project, and what happens when the aim is vague.
A student researching a NEW product argues their findings are as reliable as research into an existing product.
Discuss this claim, and explain how the research process could be improved to address the difference.
Explain the difference between primary and secondary research, giving an example of each.
Explain why the standard requires secondary data to be collected before primary data, and how this improves the research.
A student's research used only secondary data because it was quicker.
Discuss the impact of this on the validity of their findings, and how the process should be improved.
Explain the difference between stratified and quota sampling.
A student surveyed 60 people in the canteen queue at lunchtime about whether they would buy a hot lunch.
Explain the weakness in this sample and how it impacts the validity of their findings.
A student has limited time and cannot obtain a full list of the population.
Discuss which sampling method they should use, and how the research process could be improved to reduce the resulting bias.
Explain ONE advantage and ONE disadvantage of using a questionnaire to collect primary data.
Explain why using BOTH a questionnaire and interviews would improve a market research project.
A student's research asked respondents whether they would buy a new product, and 78% said yes. Sales after launch were far lower.
Discuss why this happened, and how the research process should be improved.
Explain the difference between quantitative and qualitative data, giving an example of each from a market research project.
Explain how a poorly written question could damage the validity of a market research project.
A student's questionnaire used only closed questions and produced clear percentages, but they could not explain their results.
Discuss the limitation this created, and how the research process should be improved.
Explain why a bar chart's vertical axis should start at zero, and what happens if it does not.
A survey finds average weekly spend on lunch is $18, but most students report spending $8–$12.
Explain what is happening and how the data should be reported.
A student's report presents nine pie charts and concludes that demand is strong.
Discuss the weaknesses in this presentation and analysis, and how it should be improved.
State TWO strengths and TWO weaknesses of a market research project that used a questionnaire completed by 80 students surveyed in the canteen queue.
For the same project, explain how those weaknesses impact on the validity of the findings and conclusions.
Discuss ways the market research process could be improved if the project were repeated.