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Conducting market research · Part 3 of 3
6 exam-style questions with model answers, plus 10 quick multi-choice questions — every question on this part of the standard, grouped by the 2 pages of notes they come from.
Write a full answer before you reveal the model one. That comparison is where the learning happens.
Explain why a bar chart's vertical axis should start at zero, and what happens if it does not.
A survey finds average weekly spend on lunch is $18, but most students report spending $8–$12.
Explain what is happening and how the data should be reported.
A student's report presents nine pie charts and concludes that demand is strong.
Discuss the weaknesses in this presentation and analysis, and how it should be improved.
State TWO strengths and TWO weaknesses of a market research project that used a questionnaire completed by 80 students surveyed in the canteen queue.
For the same project, explain how those weaknesses impact on the validity of the findings and conclusions.
Discuss ways the market research process could be improved if the project were repeated.